Did you hear the story of how phishing texts tricked Apple iMessage users into turning off their phone protection? The new Medusa malware variants also targeted Android users in seven countries. UPS disclosed a data breach after exposed customer information was used in an SMS phishing campaign. The IRS has also warned Americans of a massive rise in the number of SMS phishing attacks every year. A cybersecurity firm’s Chrome extension was hijacked to steal users’ data.
These are all cases of phishing and smishing. AI-powered voice spoofing fuels the next-generation wave of phishing attacks. News reports constantly discuss how scammers use voice cloning and deepfakes to steal millions of dollars from organizations. Governments are already issuing high-alert warnings to officials about sharing data during phone calls. The advisory also cautioned victims that attackers can manipulate caller ID information to make it appear that the call comes from a genuine government number.
Vishing, smishing, and phishing are sophisticated attack modes. However, one official confirmed that a criminal’s card could be replaced with a phishing attack. You can get in serious trouble if unaware of how these attacks work.
This guide will discuss the differences between phishing vs smishing vs vishing. You will learn how not to get impersonated, prevent falling victim to these attacks, and what steps you can take to eliminate them.
Let’s dive right into it.
What is Phishing?
Phishing is an attempt to trick you over email messages and get you to divulge sensitive information. A hacker will try to steal your bank account information, passwords, usernames, or credit card numbers. They may target any other sensitive data and will masquerade as a reputable entity, which can entice the victim.
Phishing is called phishing because it follows a similar operating model to how fishermen use bait to catch fish. The most common examples of phishing are on-path attacks and cross-site scripting. Some attacks may also occur via instant messaging, so becoming familiar with their vectors is essential. It’s challenging to spot phishing attacks in the wild. A classic example is the popular Nigerian Prince email, a form of advanced phishing.
The account deactivation scam plays on your sense of urgency and asks you to update important details, such as your login credentials. The attacker may impersonate bank domains and claim to come from official sources. If you don’t fill in those details, they will immediately claim that your account will be deactivated. Action has to be taken swiftly. The attacker will ask you for your login and password to prevent the deactivation process.
Another clever version of this attack involves redirecting the user to the official banking website after entering the key information so that nothing looks out of the ordinary. This phishing attack is hard to spot, so you should check the URL bar and make sure the website is secure. Your bank will never ask for your login and password under these circumstances.
Website forgery scams are another popular type of phishing attack. The attacker will create a website identical to the original or legitimate one used by the victim. They may send an email resembling the legitimate source. Any information the victim enters in response to these emails can be used maliciously or sold.
Fake or duplicate pages were easy to spot during the early days of the Internet, but today, fraudulent sites look like picture-perfect representations of originals. You must check the URL in the web browser and look for the HTTPS certification to ensure the website is secure. If a website is missing its authentication certificates, those are red flags.
Clone phishing is another popular scheme. A previously delivered legitimate email may be copied, and its contents and links modified to lure the victim into opening it again. It will be a continuing trail of emails. For example, the attacker may use the same file name as the original attached files for their malicious files.
These emails will be re-sent with a spoofed email address that appears to come from the original sender. This tactic exploits victims’ trust and engages them in communications enough to make them take action.
Impact of Phishing
Phishing attacks don’t just disrupt your business operations. Once an attacker finds their way into your network, they can install ransomware or malware or cause system outages. We all know that this means lost productivity and can decrease your organization’s efficiency. Phishing can seriously impact your response times; sometimes, these attacks can last for months.
You won’t be surprised to learn how difficult it is to recover from a phishing attack. Your people may be unable to continue their work, and your data assets could be stolen, damaged, or tampered with. Your online services may go offline, rendering your customers unrecognized. For most organizations, restoring operations can take up to 24 hours.
But if you’re not lucky, the damage won’t be limited to operational discontinuity. In the process, you will lose money, data, and your business reputation, which can take much longer to recover. Regulatory fines are also no joke. There are penalties involved for the misuse or mishandling of data, and they can reach millions.
We hear stories of British Airways, Facebook, Marriott Hotels, and other organizations being hit by such cases.
What is Smishing?
Smishing involves sending fraudulent SMS messages to get people to release sensitive information or download malicious software. Attackers tend to purchase personal details from the dark web and target a person based on stolen data from previous breaches. Using SMS gateways and spoofing tools, attackers mask their phone numbers to appear legitimate. Sometimes, they can infect phones with hidden malware, allowing them to siphon data over time.
When a victim responds or clicks on a link, attackers gather personal or financial information to perform unauthorized transactions or identity theft. They often go undetected by the phone’s spam filters or the default Android/iOS security settings, which are never enough to prevent advanced scams. Examples of smishing include fake prize notifications, bank fraud alerts, tax scams, tech support hoaxes, and threats about service cancellation. Attackers can also ask victims to download malicious apps that steal data directly from a device.
Impact of Smishing
Smishing attacks can result in the theft of personal information, leading to financial fraud and lifelong identity theft. Victims will find unauthorized charges in their bank accounts or new lines of credit taken out in their names. Businesses could suffer reputational damage if employees unwittingly unleash customer data via smishing links. Public communication channels could be compromised if attackers start using hijacked phones to spread malicious messages further. Even telecom carriers can’t block every suspicious SMS, leaving users exposed. Worst of all, smishing can shake the very foundation of trust in digital communications, and organizations might also be exposed to legal and regulatory implications should any kind of sensitive information be revealed. The consequences—financial strain, legal fees, and a tarnished brand—could persist long after the event.
What is Vishing?
Vishing, also known as voice phishing, uses phone calls or messages to trick people into giving up sensitive data. Attackers can spoof caller IDs or use deepfake technology, making it appear that the call came from a trusted entity, like a bank, government office, or even a coworker. Most untrained employees are going to be prime targets. Scammers create believable narratives, such as urgent payment requests or vendor emergencies, to force quick decisions.
This form of social engineering combines human interaction with technology. Attackers could pose as IT support or claim to be from HR, running plausible scripts that attempt to extract logins, credentials, or other sensitive corporate information. Criminals can also impersonate high-level executives or family members using voice-making software. Vishing can trick anyone who is off guard or not security-aware. Larger businesses are at unique risk because caller ID spoofing can bypass even the most basic phone security systems, potentially opening the door to data leakage or financial fraud.
Impact of Vishing
Vishing poses serious problems for both individuals and organizations. Attackers can leave fake voicemails or call unsuspecting employees, potentially stealing intellectual property or banking information. Because phone calls feel more personal, victims may instinctively trust what they hear. Urgency tactics—like pretending a critical vendor payment is overdue—can push targets to respond without verifying details. Lack of multi-factor authentication or poor approval processes compound the damage by making it trivial for scammers to change critical accounts. This recently involved Retool, a developer platform that vanished and compromised, affecting 27 cloud customers. This incident raises awareness of how social engineering calls can compromise an organization’s security within minutes. It shows the ripple effects of financial loss, data exposure, and long-term distrust amongst employees and partners.
6 Critical Differences Between Phishing Vs Smishing Vs Vishing
Below are six key ways these three attack methods differ, along with brief examples and insights on how organizations and individuals can stay protected.
1. Primary Delivery Channel
Phishing typically comes in email; smishing relies on SMS or instant messages, while vishing relies on voice calls. Attackers will choose the channel that best fits the target they are going to use—email for work accounts, text messages for smartphone users, and phone calls for a direct touch.
2. Operating Model
Phishers create fake links or login pages to harvest credentials; smishers send malicious URLs or attachments via text, and vishers speak to targets in real time. Each method leverages tricking the user into divulging personal or corporate data.
3. Examples of Attacks
Want to compare phishing vs smishing messages or see the difference between smishing vs vishing? Here are a few examples of what your texts could look like when you’re on the receiving end:
- Phishing: You receive a sudden alert about securing your account. It comes from a friend in your organization called Tom or the CEO.
- Smishing: A “flash sale coupon” text that forces users onto a malicious website.
- Vishing: A phone call claiming your cloud storage subscription is about to expire may suddenly pop up. You’ll hear a word about your cloud vendor and be convinced. It will prompt an urgent payment over the phone.
4. Emotional Triggers
Phishing tends to rely on scare tactics or urgency. On the other hand, Smishing relies on excitement—lottery wins, freebies—or fear—bank alerts. Vishing takes advantage of anxiety with real-time pressure. Social engineering is designed for impulsive clicks, replies, or disclosures in each case.
5. Corporate Vulnerabilities
Organizations often rely on email security solutions yet overlook SMS filtering or voice-call verification. Phishing bypasses weak spam filters; smishing circumvents corporate email defenses; vishing thrives on untrained employees who assume a call from “IT Support” is legitimate. Two-factor authentication isn’t always mandatory, leaving accounts at risk across all channels.
6. Knowledge Gaps
Attackers will exploit awareness gaps: Employees trained only on email threats may fall for smishing or vishing. In addition, the combination of tactics—such as an email (phishing) followed by a confirming text (smishing)—adds believability. Regular training and skepticism of unusual requests mitigate these risks.
Phishing vs Smishing vs Vishing: Key Differences
Here is a list of the key differences between phishing vs smishing vs vishing:
Area of Differentiation | Phishing | Smishing | Vishing |
Delivery Channel | Targets emails; often using spoofed addresses or phishing links. | Relies on SMS or instant messages sent through mobile carriers or messaging apps. | Involves phone calls or voice messages, sometimes using caller ID spoofing. |
Typical Targets | Work or personal email accounts, social networks, online services. | Smartphone users, often with limited spam filters or built-in security. | Individuals or employees reachable by phone, especially those unfamiliar with voice-based threats. |
Common Tools | Fake login forms, malware-laden attachments, urgent-sounding emails. | Fraudulent links, malicious app download prompts, or requests for personal info. | Voice manipulation software, impersonated call centers, or fraudulent voicemails. |
Key Emotional Hook | Fear of losing access, missing urgent deadlines or being locked out of an account. | Excitement (winning a prize), dread (bank fraud alerts), or urgency (tax deadline notifications). | Pressure from a live caller pretending to be a boss, vendor, or government official demanding quick action. |
Data Collection Method | Clicking links or downloading files that capture login credentials, financial info, or personal details. | Tapping on links in texts, providing info via reply SMS, or installing malicious apps that harvest sensitive data. | Sharing passwords or financial details over the phone or following voice prompts to verify confidential information. |
Prevention Strategy | Use email filtering, verify URLs, implement MFA, and stay cautious of suspicious attachments. | Check sender authenticity, never click unknown links, install mobile security solutions, and report suspicious SMS. | Train employees to validate caller identities, avoid divulging sensitive data by phone, and use call-back verification procedures. |
How Can SentinelOne Help?
SentinelOne provides a holistic cybersecurity solution to detect and neutralize phishing, smishing, and vishing attacks before they compromise any sensitive data. Its Offensive Security Engine™, working with Verified Exploit Paths, predicts and anticipates advanced threats. SentinelOne can detect over 750+ different kinds of secrets in code repositories for GitHub, GitLab, and other cloud platforms, meaning possible vulnerabilities will not fall through the cracks. It can prevent cloud credentials leakages and apply 2,100+ built-in configuration rules on workloads.
Continuous CI/CD pipeline scanning, IaC checks, and AI-driven posture management help SentinelOne provide autonomous defense against malicious links, credential theft, and sophisticated social engineering attempts. One-click remediation is coupled with machine-speed malware analysis to halt ransomware and zero-day attacks without disturbing business operations. SentinelOne also tracks endpoints across various sites—users, networks, digital assets, and mobile devices—to enable security teams to track suspicious behavior and insider threats.
Storylines technology stitches telemetry data into a visual narrative, correlating multiple sources and leveraging Purple AI to build global threat intelligence. This allows security professionals to understand the chain of events quickly, minimize lateral movement, and enforce compliance across multi-cloud or hybrid environments.
You can use SentinelOne to analyze and understand the difference between phishing, smishing, and vishing. It will help foster a culture of cybersecurity awareness, implement the best security practices, and help your employees stay vigilant.
Conclusion
Phishing, smishing, and vishing attacks can target any organization, regardless of size or industry. These are critical times for defending against such evolving threats through vigilance and best security practices. Remember, exploiting human trust is the first line of social engineering campaigns; thus, training and awareness must be at the forefront. Whether you work with confidential data or just use online services daily, it will pay to be aware and multiple steps ahead. Ready to level up your defenses? Contact SentinelOne today.
FAQs
1. How Do Phishing, Smishing, and Vishing Work?
Phishing vs. smishing vs. vishing uses social engineering but differs in how attackers reach you. Phishing relies on emails with fake login pages, smishing uses fraudulent text messages, and vishing employs voice calls to extract private info. Criminals often impersonate trusted sources, pushing urgent or tempting offers to lure victims into revealing sensitive details.
2. Who Is Most Vulnerable to Phishing, Smishing, and Vishing?
People with limited cybersecurity awareness or outdated device protections are prime targets, whether phishing vs smishing, smishing vs vishing, or any social engineering scam. Attackers also focus on large organizations where a single untrained employee can enable unauthorized access. High-value individuals—executives, public figures, or healthcare personnel—may face intensified attacks due to the data they handle.
3. How to Identify Phishing, Smishing, and Vishing Attempts?
Knowing the difference between phishing, smishing, and vishing can help you spot red flags. Check email sources and URLs for phishing, beware of text links in smishing, and question unsolicited calls demanding personal information in vishing. Scams often feature generic greetings, urgent language, or suspicious attachments. Verifying authenticity with a second channel can avert these threats.
4. Who Is Most at Risk of Phishing, Smishing, or Vishing Attacks?
Everyone can fall victim to phishing, smishing, or vishing, but those handling financial transactions, remote workers, or employees with privileged accounts often face higher risks. Attackers prey on busy, distracted users—people too focused on their tasks to scrutinize every call or message. Small businesses and large enterprises are potential targets if security training is overlooked.
5. Can Antivirus Software Prevent Phishing, Smishing, and Vishing?
Antivirus tools help block specific threats but cannot fully protect against social engineering. Understanding the difference between phishing, smishing, and vishing is crucial since these tactics exploit human trust rather than software vulnerabilities. Antivirus solutions complement awareness training, email filters, and multi-factor authentication, but users must remain vigilant and skeptical of suspicious links, calls, or messages.